These "Six Word Story" walls were part of Stantec's re-brand and were rolled out to several offices around North America. The goal was to build familiarity with the company's new brand colours and to instill a sense of the personal side of Stantec's work. I was tasked with creating the layouts, based mostly on measurements and reference photos. I selected the size hierarchy based on what might draw people closer the the wall to read the smaller text. This was intended to engage people beyond a single glance.
